In a groundbreaking project in 2016, Epic Sugar, a prominent brand under SPLEX One, was instrumental in crafting a television commercial that played a pivotal role in the electoral success of Adriano Espaillat, his first run for the U.S. Congress.

The Challenge

Adriano Espaillat's campaign presented a unique challenge – to connect authentically with a diverse electorate and convey a powerful message that could propel him to a historic victory. Epic Sugar was tasked with creating a commercial that could encapsulate Espaillat's vision and resonate deeply with voters.

Our Approach

Epic Sugar's approach was comprehensive and collaborative. Working closely with Espaillat's team, we developed a storyboard that aligned with his campaign's core themes and values. Our goal was to create a narrative that not only informed but also inspired and motivated the electorate.

Production Excellence

Our team handled every aspect of the commercial's production, ensuring broadcast-quality output. This included:

  • Creative Development: Crafting a compelling script that captured Espaillat's message, including the tagline "Yo Soy Adriano Espaillat [I am Adriano Espaillat]".
  • Ensuring clear, impactful sound design and scoring. Incorporating high-quality visuals to enhance the narrative.
  • Filming: Executing a seamless filming process, capturing the essence of Espaillat's campaign.

Impact and Outcome

The television commercial was a significant factor in Espaillat's victory, as he won the election and made history by becoming the first Dominican-American in Congress. This success underscored the power of strategic media production in political campaigns.

Conclusion

Epic Sugar's work on this campaign highlights our expertise in producing media that not only conveys a message but also connects and resonates with an audience. This project is a testament to our commitment to excellence in political media production.

Watch the Commercial

Witness the impact of our work firsthand. Below is the television commercial produced by Epic Sugar for Adriano Espaillat's historic 2016 campaign.