Sector · Transportation & infrastructure

Moving riders, drivers and neighborhoods with clear communication.

Service changes, new technology and major projects only work when the people affected understand them. We help transit operators, fleets and infrastructure teams explain change in English and Spanish.

Our experience

From the rider information website for Hudson Link, which operates under contract with NYSDOT, to driver recruitment and app-adoption campaigns for New York's taxi and livery networks, we have spent more than a decade communicating with the people who keep the city moving. We also support prime contractors on infrastructure projects that need community engagement, media and outreach.

PDFCapability Statement — Public ServicePDF · download

Organizations we've worked with

Coach USA · Hudson Link (NYSDOT contract)
NYC Department of Transportation
Verifone
L.A. Riverside
Asociación de Bases de Taxi
PIKUP NYC
First Class Car & Limo
Excellent Car Service
Riverside Car & Limo
Atlantic Honda

Rider and public information

Websites, service-change campaigns and multilingual materials for riders.

Community engagement for projects

Outreach, events and media for infrastructure and construction work.

Driver and workforce campaigns

Recruitment, training and technology-adoption video for operators.

Brand and campaign work

Rebrands, broadcast spots and media buying for transportation companies.

Projects

The work, on screen.

Verifone

Connecting Taxi Drivers with Payment Solutions

The brief: Launched a targeted campaign in New York City to connect with the Hispanic community and encourage taxi drivers to integrate Verifone’s payment system. The initiative included TV production, newspaper ads, radio spots, and media buying to maximize reach.
Impact: Exceeded expectations by driving widespread adoption of the payment system among taxi drivers, increasing installations significantly.

L.A. Riverside

Revitalizing Brand Identity for Growth

The brief: After more than a decade in business, this transportation company needed a fresh, modern brand identity. Our creative team led a full rebranding effort, including a new logo, updated office materials, redesigned signage, and professionally produced TV and radio commercials.
Impact: The revitalized brand image helped expand their customer base, reinforcing trust within the community and positioning them as a leader in reliable transportation.

Atlantic Honda

Standing out from the Crowd

The brief: Seeking to standout, Atlantic Honda needed a commercial that broke away from the typical dealership ads used to sell cars. Our creative team crafted an innovative and engaging concept to set them apart in the market.
Impact: Delivered a fresh, attention-grabbing campaign that elevated their brand presence and differentiated them from traditional dealership promotions

First Class Car & Limo

"Coco" Cabrera

The brief: First Class wanted to create a high-impact promotional campaign featuring a public figure to enhance brand recognition. Our production team secured renowned radio host Coco Cabrera, who embraced the concept and brought the commercial to life.
Impact: The campaign successfully boosted call volume and strengthened the company’s reputation within the community, increasing trust and demand for their services.

Excellent Car Service

Attracting and Recruiting Taxi Drivers

The brief: Faced with a shortage of drivers, this company needed a compelling solution to attract more recruits. Our creative team developed a high-impact TV commercial tailored to their needs.
Impact: The campaign successfully brought in a large number of new taxi drivers, strengthening the company’s workforce and operations.

Asociación de Bases de Taxi

Modernizing Transportation for Accessibility

The brief: Designed a citywide awareness campaign in New York to promote the modernization of transportation services, particularly for wheelchair-accessible vehicles. The messaging highlighted the importance of evolving services to meet community needs.
Impact: Through strategic messaging and execution, members saw a noticeable increase in revenue while improving accessibility for passengers with mobility challenges.

PIKUP NYC

Simplifying App Adoption for Drivers

The brief: With the launch of a new mobile app for its affiliated taxi drivers, PIKUP NYC needed an engaging instructional video to ensure seamless adoption. Our production team collaborated closely with the client to create a clear and effective tutorial.
Impact: The video eliminated confusion, enabling drivers to use the app effortlessly and improving overall service efficiency.

Riverside Car & Limo

Boosting Awareness for a Smarter Booking Experience

The brief: To enhance service speed and convenience, this company developed an innovative mobile app for riders to book taxis more efficiently. Our team supported the launch with a compelling production strategy to boost awareness and adoption.
Impact: The initiative resulted in increased revenue and optimized internal operations, streamlining the booking process and improving customer satisfaction.

Case studies