Every school has a story worth telling, and for Ronald Edmonds Learning Center/MS 113 in Brooklyn, that story needed to reach families in more than one language.
SPLEX One partnered with MS 113's leadership, including Principal Richard A. Gadsby and Assistant Principal Alison Best-Adams, to produce a bilingual promotional commercial designed to welcome prospective students and families to the school. Filmed on-site in English and Spanish, the video was built to reflect MS 113's identity as, in the school's own words, "the home of scholars, artists, and champions."
Academics and the Arts, Front and Center
MS 113 has built a reputation for its programs in dance, vocal music, and the visual arts, and the commercial was designed to put that identity on full display, giving prospective families a real sense of the creative, academic environment their children would be joining.
The video also gave students a voice in telling their own school's story. MS 113's student government president, an eighth grader, spoke directly to the experience of being a student there, describing a school where teachers show up consistently for students who need extra support, the kind of firsthand perspective that resonates far more with prospective families than a message from the administration alone.
A Commercial Built in Two Languages
For a school community as diverse as MS 113's, reaching families authentically means meeting them in the language they speak at home. SPLEX One's production team filmed on location, then produced two fully separate cuts of the commercial, one in English and one in Spanish, each with professional voiceover tailored to its audience.
That bilingual approach reflects MS 113's own commitment to accessibility: the school offers robust support for Spanish-speaking students, including help for students who fall behind and Spanish-speaking staff present at school events, ensuring families are never left out of the conversation.
Built for Recruitment and Community Connection
The finished commercial gives MS 113 a polished, professional asset to use across recruitment efforts, open houses, and community outreach, welcoming students who are passionate about the arts, looking for a supportive environment, and interested in a school that pairs cutting-edge technology with a genuine dual language program.
For SPLEX One, projects like this reflect why we do this work. Every school has scholars, artists, and champions inside its walls. Our job is to help the world see them.
