Celebrating Culture in the Heart of New York
In September 2025, the New York City Department of Transportation (DOT) hosted the Latinos in Times Square celebration during Hispanic Heritage Month. The event brought together artists, community leaders, and residents in one of the most iconic venues in the world to honor the contributions of Latinos to the fabric of New York City.
DOT turned to SPLEX One to ensure the energy, spirit, and cultural significance of this moment reached beyond Times Square.
Our Role and Approach
SPLEX One assembled a multi-camera crew under the direction of Yaniel Paulino, our in-house director and filmmaker. The production included cinematic video capture, on-site coordination with DOT communications staff, and professional photography to document both the performances on stage and the vibrant audience that filled Times Square.
Our approach was guided by three priorities:
- Authenticity – capturing the community in its most genuine light.
- Quality – producing video and photo content that could stand on broadcast, social media, and archival use.
- Efficiency – working seamlessly alongside DOT staff to deliver quick-turn content.
Behind the Scenes
The team used dynamic camera setups to capture the energy of live performances, speeches from community leaders, and candid moments in the crowd. Yaniel’s creative direction ensured that every shot balanced technical excellence with storytelling, making the final edit feel as alive as the event itself.
Extending the Impact
The final package — a highlight video and full photography set — gave DOT content that traveled far beyond Times Square. Through broadcast outlets, digital platforms, and community channels, the celebration reached thousands more New Yorkers, reinforcing DOT’s connection to the Latino community and the city’s ongoing commitment to cultural celebration.
Why It Matters
For SPLEX One, this project reflects more than just event coverage. It demonstrates our ability to help public agencies capture moments that matter and translate them into communications that build trust, visibility, and engagement.
