Verifone, a leading provider of payment solutions, chose SPLEX One's different brands to execute a campaign targeting Hispanic taxi drivers in New York City. The Creative Capital was responsible for campaign messaging and creative, Epic Sugar for all cinematic video production, and SPLEX KNOW for media placements in print and television networks.
The campaign's purpose was to encourage green cab drivers to adopt the Verifone system within their cabs. Green cabs, or Street-hail Liveries, are For-Hire Vehicles permitted to accept street-hails. Verifone's system included the latest technology for credit card processing, meter, roof light, direct integration with Verifone autodispatch and e-hail App, entertainment, news, and advertising on the passenger's interactive touchscreen monitor.
The Creative Capital came up with the campaign theme, "Ponte Pa' Lo Tuyo," and produced creatives for print, digital, and television commercials. SPLEX KNOW successfully placed the media in print and television networks, resulting in over 50% of all green cabs in NYC signing up for Verifone and winning the business.
SPLEX One's brands are proud to have played a significant role in the successful Verifone campaign, demonstrating their expertise in creative messaging, cinematic video production, and strategic media placement.
